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Charles Cuttone

June 15, 2015
CUTTONE'S CONCEPTS
The legend of painting the dirt--40 years ago today

By Charles Cuttone
Executive Editor

Every sport has its moments that, while perhaps seeded in historical truth, have evolved into myths that seem bigger than that truth. Like Babe Ruth’s called shot in the 1932 World Series. Or painting the dirt green for Pele’s first game with the New York Cosmos.

While there are conflicting reports as to whether the Babe actually called his shot, the dirt painting legend is true. I know. I was one of the painters. That was part of the glamorous job of being a PR assistant for what was soon to become one of the most famous soccer teams on the planet.

Though it happened 40 years ago today, my memory of the day remains vivid, and while a bit of embellishment might have crept in over the years, it did happen. The story has been retold so often, and somehow become a lead item to a lifetime of work in the sports industry, that I fear it might someday become the first line of my obituary.

It was a warm June Sunday morning. I, barely into my teens and freshly graduated from Catholic school, was ready for the day and attired in my brand new suede sneakers, a big step up from the beat-up canvas Keds or PF Flyers kids wore in those days.

I rode up to Randall’s Island with other members of the team staff, many hours before the game was scheduled to kick off. Upon arrival, we were informed that there would be additions to the normal gameday routine, especially since the largest crowd in the Cosmos’ then-brief history was expected, along with nearly 300 media and a worldwide TV audience.

Some staffers, all of whom were given t-shirts with the #10 on the back, were put to work setting up sponsor signboards along the sideline. Others set about ringing the upper row of the concrete stadium with surplus school chairs, the kind with the arm and little desk attached. These were to be used for the overflow media that the tiny concrete press box could not possibly accommodate.

Me, I was given an old metal watering can, the kind designed for watering flowers in the garden. Its contents? Watered down green paint. I was told to go cover the patches of bare dirt dotting the Downing Stadium field. Soccer had arrived as a big league sport, and needed to look the part!

Later, in the broadcast booth, CBS announcer Jack Whitaker, who was doing the game for national television, had a puzzled look on his face as he gazed over the field. He said the grass looked a little strange in some places. I informed him it was because the dirt had been painted over. He of course, didn’t believe this teenager whom he had just met. I pointed to the now green-covered suede sneakers I was wearing as proof.

The Cosmos tied the Dallas Tornado 2-2 that day. Pele set up the first goal by Mordecai Shpigler, then, the Israeli returned the favor, setting up Pele's equalizer.

After the game, I tried to make my way into the tiny, cramped and musty Cosmos locker room, already packed to the walls with media. I was wearing an “Official” pass, but it didn’t help get me any closer to my goal, which was to have Pele sign my program.

Somehow, however, out of the corner of his eye, Pele saw me trying to get through the crowd. Before taking a question, he waved his arm, and like Moses parting the Red Sea, cleared a path for me to come up and get an autograph. That was the first experience in has now been a 40-year friendship.

Armed with my signed program and #10 t-shirt, I got back home well into the evening. It wasn’t the shirt or the program my mother noticed. It was my brand new, now green paint-covered sneakers. And she wasn’t very happy about it.

A few days later, back at work at the team offices, I was given an address and told to go see someone there. It didn’t seem like anything unusual -- running errands was part of my usual after school routine. When I got there, however, I realized it was the offices of team sponsor Pony. I was taken to a storeroom and asked my shoe size, then given a brand new pair of sneakers.

Turns out my mother—all 4’10” of her -- had given an earful to someone at the Cosmos about my sneakers being covered with green paint. I still have the autograph, the t-shirt and a cherished memory. The shoes are long gone.


 
 
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