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My Two Cents

My Two Cents

June 15, 2013
MY TWO CENTS
On mergers and acquisitions


Will Smith is a Red Bulls fan who lives in Brooklyn, N.Y.

By Will Smith
Special to BigAppleSoccer.com

New York soccer fans have been treated to an interesting dichotomy these last few weeks. While the Manchester City-New York Yankee creation, NYC FC, has paid the $100mm fee and been welcomed into MLS, it has been the second division New York Cosmos who have been garnering attention by moving closer to a stadium deal, signing La Liga stalwarts, setting up a youth program and getting a TV deal. NYC FC, on the other hand, is still hunting for a place to play.

Let's do a "tale of the tape" on these two teams:

First division status

Obviously, NYC FC is the first division side. The Cosmos are in the second division NASL.

Edge: NYC FC

Stadium

NYC FC is likely to play a few years at Yankee Stadium while they look to build in one of the five boroughs.

The Cosmos are getting closer to a stadium deal at Belmont Park, on the Queens/Nassau border.

Edge: Cosmos

Name

New York City Football Club is a terrible name. NY has a football club. They are called the Giants.

Cosmos is the most famous name in American soccer history.

Edge: Cosmos

TV deal

That's great the Cosmos scored a deal with One Sport. Most New Yorkers don't get One Sport on their cable systems. Most of us never heard of the station until this week.

NYC FC are partly owned by the Yankees and will likely have their games broadcast on YES.

Edge: NYC FC

Cash

The Cosmos are owned by Sela Sports which is loaded.

NYC FC is owned by Man City and the Yankees (the wealthiest sports team in the world) .

It's not even close.

Edge: NYC FC

Credibility

NYC FC reeks of Chivas USA Part Two. In addition, if you follow an English Premier League team other than City or are a Mets fan, there is no way you will ever root for this team.

The Cosmos are seen as their own entity and thus more credible.

Edge: Cosmos

If you're keeping score, it appears that NYC FC has the money and D1 status, but the Cosmos have the brand name and, quite possibly, the stadium.

Clearly, both sides have a little of what the other side needs. In addition, I find it hard to believe that the NY metropolitan area will support both these teams as well as RBNY.

The most likely solution seems that the Cosmos will spend big to win the North American Soccer LEague crown this year, get the stadium project rolling and increase the brand value. They can then sell out to NYC FC, wherein they will likely quintuple their purchase price.

NYC FC will gain the brand name, its credibility and a stadium. They can call the team New York CITY Cosmos if it likes. The team can wear the traditional Cosmos home uniform and a City-inspired sky blue one on the road. A kit sporting Yankee pinstripes can be the alternate outfit.

Sounds ridiculous? Don't bet against it.

Man City and the Yankees spent too much money to be overshadowed by a second division squad, albeit one with a glorious history.
"The opinions reflected in the My Two Cents columns do not express the views of the editors or management of BigAppleSoccer. com"
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